Privacy Policy — he55 Bangladesh
At he55, protecting your personal information is a core responsibility. This Privacy Policy explains exactly what data we collect, how we use it, who we share it with, and the rights you hold as a registered player on our platform.
How he55 Protects Your Data
The following cards summarise the most important aspects of the he55 Privacy Policy. These summaries are for convenience only — the full legal text below governs how he55 handles your personal information in all circumstances.
he55 collects only the personal information necessary to operate your account, process transactions, verify your identity, and deliver a safe gaming experience. This includes registration details, payment information, device data, and game activity records.
Your data is used to operate your account, process deposits and withdrawals via bKash, Nagad, and Rocket, comply with KYC obligations, personalise your experience, and send relevant promotional communications where you have given consent.
he55 does not sell or rent your personal data to third parties for marketing purposes. Data is shared only with trusted service providers (payment processors, game studios, fraud prevention services) under strict contractual obligations, and with authorities where legally required.
All data transmitted between your device and he55's servers is protected by 256-bit SSL encryption. We maintain strict internal access controls, conduct regular security audits, and never store full card numbers or mobile banking PINs on our servers.
As a he55 player, you have the right to access, correct, or request deletion of your personal data at any time. You may also withdraw marketing consent, request data portability, and lodge a complaint about how your data has been handled by contacting our support team.
he55 uses essential cookies to keep you logged in and maintain platform functionality, along with analytical cookies to understand how players navigate the site. You can manage non-essential cookie preferences through your browser settings at any time.
01 Introduction
he55 ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who accesses or registers on the he55 platform at he55.io. This Privacy Policy sets out, in clear and transparent terms, the categories of personal data we collect from players and visitors, the purposes for which that data is processed, the lawful bases on which we rely, how long we retain data, and the rights available to you under applicable data protection principles.
This Privacy Policy applies to all personal data collected through the he55 website, mobile-optimised platform, live chat support system, email correspondence, and any other digital channel through which you interact with he55. It should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are published on this website.
By registering an account on he55 or by continuing to use the platform after this policy has been published, you acknowledge that you have read and understood how we handle your personal information as described herein.
If you have questions about any aspect of this Privacy Policy, you are encouraged to contact our support team before continuing to use the platform. Contact details are provided in Section 14.
02 Data We Collect
he55 collects personal data only to the extent necessary to operate a safe, compliant, and high-quality gaming platform. The categories of personal data we may collect include the following:
2.1 Registration & Identity Data
- Full legal name as it appears on your government-issued identification document.
- Date of birth (used to verify the mandatory 21+ age requirement).
- Email address and, where provided, mobile phone number.
- Residential address, including city and postcode (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi).
- Username and encrypted password hash.
- Copies of identity documents submitted during KYC verification, such as a National Identity Card (NID), passport, or driving licence.
2.2 Financial & Transaction Data
- Payment method identifiers used for deposits and withdrawals, including bKash wallet numbers, Nagad account references, Rocket account references, Upay account references, and masked card numbers for Visa and Mastercard transactions.
- Deposit amounts, withdrawal amounts, transaction timestamps, and payment method type for each transaction.
- Account balance history and wagering records for the purposes of bonus management and fraud detection.
2.3 Technical & Device Data
- IP address at the time of registration and at each login event.
- Device type, operating system, and browser type/version.
- Session duration, login timestamps, and geographic location derived from IP address.
- Cookie identifiers and similar tracking technology data, as described in Section 7.
2.4 Gaming Activity Data
- Games played, bet amounts, win/loss outcomes, and session lengths across all game categories including slots, live casino, cricket betting, and fish arcade games.
- Responsible gaming tool usage, including deposit limits set, self-exclusion requests, and time-out activations.
- Bonus claims, wagering progress against active promotions, and promotional communication interactions.
2.5 Communications Data
- Records of support conversations via live chat and WhatsApp, including message content, timestamps, and resolution outcomes.
- Email correspondence sent to or received from he55 support addresses.
- Records of your marketing communication preferences and opt-in/opt-out history.
he55 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (beyond responsible gaming disclosures), or biometric data unless explicitly required by law and with your prior consent.
03 How We Collect Your Data
he55 collects personal data through the following channels and mechanisms:
- Direct submission: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, or participating in a promotion.
- Automated technical collection: Data collected automatically when you visit or use the he55 platform, including IP addresses, device fingerprints, session logs, and cookie data.
- Payment processors: Confirmation data received from bKash, Nagad, Rocket, Upay, and card networks following a transaction, used to reconcile your account balance.
- Identity verification providers: Results of document verification checks performed by our KYC partners when you submit identity documents.
- Fraud prevention services: Risk signals and device reputation scores provided by our anti-fraud partners to help protect your account and the integrity of the platform.
- Game providers: Game outcome data and session information passed to he55 by game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi for the purpose of account crediting and dispute resolution.
04 Legal Basis for Processing
he55 processes your personal data on the following legal bases, depending on the specific purpose of processing:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and operation | Contractual necessity |
| Processing deposits and withdrawals | Contractual necessity |
| KYC identity verification | Legal obligation |
| Fraud detection and prevention | Legitimate interest |
| Responsible gaming monitoring | Legal obligation / Legitimate interest |
| Sending promotional communications | Consent (withdrawable at any time) |
| Platform analytics and improvement | Legitimate interest |
| Responding to support enquiries | Contractual necessity / Legitimate interest |
| Compliance with legal requests | Legal obligation |
05 How We Use Your Data
he55 uses the personal data it collects for the following specific purposes:
- To create, verify, manage, and secure your he55 player account throughout the duration of our relationship.
- To process all financial transactions including deposits via bKash, Nagad, Rocket, and Upay, and to facilitate timely withdrawals to your registered payment method.
- To comply with Know Your Customer (KYC) obligations by verifying your identity and confirming that you meet the 21+ age requirement before allowing account activity.
- To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other security threats that could harm you or other players on the platform.
- To operate our responsible gaming programme, including monitoring for signs of problem gambling and enforcing deposit limits, loss limits, and self-exclusion requests that you have activated.
- To personalise your experience on the he55 platform, including surfacing game recommendations, relevant promotions, and content tailored to your play history.
- To communicate with you about your account, including transaction confirmations, security alerts, support responses, and policy updates.
- To send you marketing communications about he55 promotions, bonuses, tournaments, and new game releases — but only where you have given explicit consent to receive such communications.
- To analyse aggregated, anonymised platform usage data in order to improve the performance, reliability, and user experience of the he55 platform.
- To comply with any applicable legal obligations, including responding to lawful requests from regulatory or law enforcement authorities.
he55 does not use your personal data for automated decision-making that produces significant legal effects without human review. Responsible gaming interventions and account restrictions are reviewed by the he55 compliance team before being applied.
06 Data Sharing & Disclosure
he55 does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes under any circumstances. Your data is shared externally only in the specific situations described below, and always under contractual safeguards that require third parties to protect your information to an equivalent standard.
6.1 Service Providers
he55 engages trusted third-party service providers who process data on our behalf and under our instructions. These include payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard), KYC and identity verification providers, fraud prevention and risk assessment partners, game content providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), cloud hosting and infrastructure providers, and customer support platform vendors.
6.2 Legal and Regulatory Obligations
he55 may disclose personal data to government authorities, law enforcement agencies, or financial intelligence units where required to do so by law, court order, or lawful regulatory directive. he55 will notify you of any such disclosure request to the extent permitted by law.
6.3 Business Transfers
In the event that he55 undergoes a merger, acquisition, restructuring, or sale of all or part of its assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and your options regarding your personal data in advance of the transfer taking effect.
6.4 Aggregated and Anonymised Data
he55 may share aggregated, anonymised statistical data with industry partners, analytics providers, and in public reporting contexts. Such data cannot be used to identify any individual player and does not constitute a disclosure of personal data.
07 Cookies & Tracking Technologies
he55 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files placed on your device when you visit he55.io. The following categories of cookies are used:
7.1 Strictly Necessary Cookies
These cookies are essential for the platform to function. They maintain your login session, remember your language preference, and enable core security features such as CSRF protection. These cookies cannot be disabled without severely impairing platform functionality.
7.2 Analytical Cookies
Analytical cookies help he55 understand how players navigate the platform — which pages are visited most frequently, where players encounter errors, and how long sessions last on average. This data is collected in aggregated form and is used solely to improve platform performance and user experience.
7.3 Functional Cookies
Functional cookies remember your preferences such as preferred game categories, responsible gaming settings, and UI customisations to provide a more personalised experience during your sessions on he55.
7.4 Managing Cookie Preferences
You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the he55 platform. Strictly necessary cookies cannot be disabled via browser settings as they are required for basic platform operation.
he55 does not use third-party advertising cookies or cross-site tracking technologies to build advertising profiles based on your browsing behaviour outside of the he55 platform.
08 Data Retention
he55 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period |
|---|---|
| Account registration and identity data | Duration of account + 5 years after closure |
| KYC verification documents | Duration of account + 5 years after closure |
| Financial transaction records | 7 years from transaction date |
| Gaming activity logs | 3 years from date of activity |
| Support communications | 3 years from date of interaction |
| Self-exclusion records | Permanently, or as required by responsible gaming obligations |
| Marketing consent records | Until consent is withdrawn + 2 years |
| Technical/device logs | 12 months from collection |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle procedures. Players wishing to request early deletion of their data should refer to Section 10 regarding their right to erasure.
09 Data Security
he55 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include, but are not limited to:
- 256-bit SSL/TLS encryption applied to all data in transit between your device and he55's servers, including all payment transactions, login events, and account management actions.
- Encrypted storage of sensitive data fields at rest, including password hashes, payment method identifiers, and identity document images.
- Role-based access controls ensuring that he55 staff can access personal data only to the extent required for their specific job function, with access logs maintained and audited regularly.
- Regular security audits and penetration testing conducted by independent security professionals to identify and remediate vulnerabilities in our platform infrastructure.
- Multi-factor authentication required for all he55 administrative and operational staff accounts that have access to player data systems.
- Incident response procedures that ensure any confirmed data breach is assessed within 72 hours, affected players are notified without undue delay, and appropriate remedial action is taken immediately.
While he55 takes every reasonable precaution to secure your data, no online platform can guarantee absolute security. You are responsible for keeping your own account credentials confidential and for notifying he55 support immediately if you suspect your account has been compromised.
10 Your Privacy Rights
As a player on the he55 platform, you hold the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team using the details in Section 14. he55 will respond to all valid requests within a reasonable timeframe and without charge in most circumstances.
- Right of Access: You may request a copy of all personal data he55 holds about you, together with information about how it is being processed.
- Right to Rectification: You may request the correction of any inaccurate or incomplete personal data held on your account.
- Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations (see Section 8).
- Right to Restriction: You may request that he55 restrict the processing of your personal data in certain circumstances, such as while a dispute about its accuracy is being resolved.
- Right to Data Portability: You may request a copy of the personal data you have provided to he55 in a structured, commonly used, machine-readable format.
- Right to Object: You may object to the processing of your personal data where he55 relies on legitimate interest as its legal basis, including for direct marketing purposes. Marketing opt-outs take effect immediately upon receipt.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Please note that certain rights, such as the right to erasure, may be limited where he55 is required to retain data to comply with legal obligations — for example, anti-money laundering record-keeping requirements. In such cases, he55 will explain the limitation clearly and retain data only to the minimum extent required.
11 Children's Privacy
The he55 platform is strictly intended for adults aged 21 and above. he55 does not knowingly collect, process, or store personal data from individuals under the age of 21. If you are under 21 years of age, you must not use the he55 platform or submit any personal information through it.
If he55 becomes aware that personal data has been collected from a person under the age of 21 — whether through misrepresentation at registration or any other means — that account will be immediately suspended, all associated data will be securely deleted to the fullest extent permitted by law, and any funds held in the account will be handled in accordance with our Terms & Conditions regarding underage players.
Parents and guardians who believe that a minor in their care may have created an account on he55 are strongly encouraged to contact our support team immediately so that the matter can be resolved without delay.
12 Third-Party Links
The he55 platform may contain references to or integrations with third-party services such as game providers, payment processors, and analytics tools. While he55 takes care to work only with reputable partners, we are not responsible for the privacy practices of those third parties and their handling of personal data is governed by their own privacy policies.
he55 does not embed third-party advertising networks or social media tracking pixels on the platform. Any game content delivered by licensed providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi operates within the he55 platform environment and is subject to contractual data handling obligations agreed with he55.
13 Updates to This Policy
he55 reserves the right to update or revise this Privacy Policy at any time in response to changes in applicable law, the introduction of new platform features, changes in our data processing practices, or for any other legitimate operational reason. When material changes are made, the "Last Updated" date at the top of this page will be revised accordingly.
Where changes are significant, he55 will notify registered players via the email address associated with their account or through an in-platform notification prior to the revised policy taking effect. Your continued use of the he55 platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms.
Players are encouraged to review this page periodically to remain informed about how he55 handles their personal data. If you have concerns about any proposed change, please contact our support team using the details below before the revised policy takes effect.
14 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way he55 handles your personal data, please reach out to our team through any of the following channels:
- Email: [email protected] (plain text — not a clickable link)
- WhatsApp: +880 1700 000000 (available 08:00–24:00 BST)
- Live Chat: Available 24/7 via the he55 platform support portal
he55 aims to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 days. For complex data subject access requests or erasure requests, we may require up to 60 days and will notify you if an extension is needed.
This Privacy Policy was last reviewed and updated on 1 January 2026. Players who registered prior to this date should note any changes from the previous version, a summary of which is available on request from our support team.
Your Privacy Is Our Priority.
Now that you understand how he55 handles your data, you can explore the platform with confidence. Visit our FAQ for common questions, browse our casino games, or contact support if you need further assistance.